Native Instruments confirmed at the end of August that it plans to go through restructuring as part of its attempt to keep costs down on its diverse portfolio of products. Native instruments has sent the following official statement which confirms staffing cuts at 20%.
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Berlin, August 29, 2019 - Native Instruments, the world's leading provider of software and hardware for computer-based music production, announced today a plan to centralize their global business operations, which includes a headcount reduction of 20% across all locations. The key reason for this difficult decision is to create the right organizational setup to focus on the development of a new, unified and fully integrated platform on which the company's entire portfolio of products and services will be available next year. This change comes despite growing revenues in 2018 and the first half of 2019, but as a response to an increasing cost structure due to the company's previous divisional setup and multi-brand approach.
Despite the mention of consolidation, Native Instruments indicated that they continue to be fully committed to their DJ platform Traktor  while focusing on improving the software experience, as well as building on the creative and modular legacy of Traktor for both desktop and mobile. Traktor users should also expect a new DJ hardware controller  this year.
