This is Chrissy McDaniels bringing to you a big announcement for Four on Four. I'm proud to present that we have a new logo!
Our creative team spent the last week or so working on a new logo for Four on Four which would still represent the logo that we've had up until now but change it to really make it pop.
It wasn't easy. There's a couple of key elements in the logo - with the headphones, the circle and the F - in our opinion those aspects really had to stay if we were to keep the essence of what the logo has been up until now. Knowing that, we then started by giving the circle a 3-dimensional feel and turning it into a ball. Once we had that we focused on giving it some sheen as some of the draft versions we worked with had it with less shine. Don't get me wrong, it still looked good - but the color and shine it has now is just perfect.
We also focused on the headphones which now had to account for a ball and not a flat circle. We also worked extensively on the F to make it more catchy and fun but also ensuring that it kept that subtle 'facial' personality on it that it had before.
Overall, I think it turned out great and still very much represents the spirit of Four on Four. It really does represent the excitement we try to generate with sounds and groove!
As a side note, we will be retrofitting images over time to have the new logo but until that happens you may still see the old logo in various places.
